The philosophy is simple: move away from the many chemically enhanced skin care products on the market today, and gain the benefits from a natural range, based on pure Emu Oil and essential oils. Almost all skin care products on the market today - ranging from prestigious to cheap - are loaded with nasty chemicals: preservatives, fillers, fragrances and sulphates. Approximately 60% of topical creams and lotions are absorbed by the body, so these chemicals, added to the many food chemicals and today’s pollution. Long-term, this build-up of chemicals can cause many health problems. As consumers are gradually becoming more aware of this, they have started looking for chemical free, healthier alternatives.